A practical guide to sustainability claims
Tue, Oct 6, 2026 3:00 PM – 4:00 PM CEST
Sustainable packaging has become a critical proof-point in cosmetic brand positioning but how you talk about it matters just as much as what you do. Join us for a practical deep-dive into the newly updated 2025 SPICE Claims Guidelines, designed to help brands communicate packaging environmental attributes with credibility and confidence.
This session will equip you to:
+ Understand the regulatory landscape shaping sustainability communications today
+ Apply the five principles of transparent claims to your own packaging narratives
+ Navigate the claims categories with clarity and precision
+ Avoid greenwashing and greenhushing risks that can undermine brand trust
+ Q&A